Whether you have already chosen Adobe as your enterprise marketing platform, or are currently evaluating other options such as Salesforce, Oracle, or IBM, it’s vital to understand how well-positioned you are to succeed at transforming your organization’s content...
In a previous post, I drew your attention to 5 articles I consider ‘must read’ for anyone interested in digital transformation. In a similar vein, the articles in this post are centered around corporate innovation, i.e. the intrapreneurship that happens in large...
Business leaders today face challenges far beyond what their predecessors could have imagined. Industry-wide shifts happen faster than ever, with technology lowering barriers to entry and new competitors being created every day. As such, you need to continuously...