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Change Management

Are you ready to succeed in digital transformation of your business?

Whether you have already chosen Adobe as your enterprise marketing platform, or are currently evaluating other options such as Salesforce, Oracle, or IBM, it’s vital to understand how well-positioned you are to succeed at transforming your organization’s content strategy.

The benefits of transforming how you produce and distribute content in your organization are many:

  • new customer acquisition,
  • organic growth of your existing customer base,
  • new product launch awareness,
  • higher search result rankings (SEO),
  • increased earned media,
  • increased marketing team efficiency, and more.

Above all, the opportunity is to create a best-in-class experience for key stakeholders, including customers, employees and target markets.

Choice and access to content is greater than ever. Getting your message through is harder than ever and requires mastery of several key areas:

While technology is often the most tangible and high profile element contributing to your success, it is usually not the greatest challenge facing a digital transformation project. Everything on the technology side can go perfectly and efforts can still fail due to your organization’s inability to plan for and execute change.

We have developed a self-assessment tool to help executives assess readiness for digital transformation and to aid in building a strategy and implementation plan for achieving success.

In our experience, success is based on seven key areas: Strategy, Leadership, Change Management, Organizational Alignment, Business Alignment, Technology Alignment, and Risk and Security. So, we’ve developed 21 questions, 3 in each area, to focus you in on how ready you are to succeed.

No organization is ever fully ready for the digital transformation journey right out of the gate – nor should that be expected. Tireless energy is required to manage and improve capabilities on many fronts. So, don’t worry if, after completing this assessment, you end up on the low end of the spectrum. All the better to gain insight and plan now to address the issues in advance. The journey itself also helps drive actions and learnings that close the gaps and build the capabilities needed for success.

Download this self-assessment if you want to:

  1. Identify pain points and vulnerabilities that will help you success on your digital transformation journey.
  2. Evaluate how well the platform competitors deal with these challenge areas.
  3. Avoid surprises that can undermine your success.
Categories
Change Management Disruption Technology

Corporate Innovation: 5 Must-Read Articles

In a previous post, I drew your attention to 5 articles I consider ‘must read’ for anyone interested in digital transformation. In a similar vein, the articles in this post are centered around corporate innovation, i.e. the intrapreneurship that happens in large companies, allowing them to evolve and grow like startups. Below are some recent articles on the topic of corporate innovation that I highly suggest you check out.

PS: interested in keeping up to date via Twitter? Subscribe to our Corporate Innovation Twitter list for thought leaders to follow.

The Business Case Alternative: How to Support Disruptive Innovation at a Large Company

What’s keeping large companies from innovating? After all, they have more resources than most startups can even dream of, and yet they struggle to launch and sustain novel, game-changing projects. As Steve Glaveski points out in this piece, many large firms use metrics that work well for traditional projects, but fail to adequately measure new and innovative ones. He goes on to explain how disruptive ideas differ from incremental improvements, and how big companies can allocate resources to help them flourish. Read more

Confessions of a change agent: How I get Fortune 500 companies out of their ruts

Every company gets ‘stuck’ at some point or another. Even large, successful ones. In this (massive) article for GrowthLab, change agent Thomas Cornwall explains how he helps established companies break out of their ruts and build fresh momentum. It’s a longer read, but absolutely worth it. Read more

Five Principles for Building Corporate Innovation Ecosystems

Tendayi Viki, author of The Corporate Startup, argues that established companies should not try to behave like brand new startups. Instead, they need to create innovation ecosystems, recognizing different areas of the business as distinct business entities, each at a different level of maturity.

“[Established companies] have to be clear that they are not simply searching for cool new ideas. It is the combination of cool new ideas and profitable business models that defines successful innovation.”

In this article, Viki summarizes the five principles from his book that established companies can use to build their innovation ecosystems. Read more

Why Cross-Functional Teams Fail, and How Solver-Teams Sail!

If you’ve ever run a ‘cross-functional’ team project, you know how difficult it can be to get people from different departments to work together to a shared outcome. In this piece by Ajay Shrivastava, he explains how ‘Solver’ teams differ from cross-functional ones, and how you can align those teams within your organization. Read more

10 Powerful Innovation Principles for Market Disruption

These days, companies must innovate if they want to survive. In every industry you can think of, startups in hyper-growth mode are nipping at the heels of incumbents – if not challenging them outright. So how can companies learn to innovate, in order to compete? As Marc Foglino says of this post, “Innovation is hard, but these ten innovation principles might help you to improve your chances of success.” Read more

Categories
Change Management Disruption Technology

5 Must-read Articles that will Change How You Think of Digital Transformation

Business leaders today face challenges far beyond what their predecessors could have imagined. Industry-wide shifts happen faster than ever, with technology lowering barriers to entry and new competitors being created every day. As such, you need to continuously balance the risks of leading against the risks of following, and falling behind.

But there are some absolutes. Execution remains critically important; human capital, rather than tech, is still the main driver of success.

If you’ve read some of my other posts on the topic, you’ll know I firmly believe that digital change (i.e. self-disruption) is really about organizational change. It’s about leading a group of people to understand the reason for the change, adopt is as their own, and cooperate to make it happen.

Of course, it doesn’t help that “digital transformation” means different things to different people. The terminology itself can be misleading. That said, there are some fascinating perspectives out there, worthy of the attention of anyone seeking to enact change from within their organization. In this post, I’ve compiled a handful of insightful articles on the topic of digital transformation.

Digital Transformation: 5 Essential Elements of Superb Execution

McKinsey performed a statistical analysis on the importance of strong execution during the digital era. If you would like to separate your company from the rest and be among the 50% of businesses that survive digital disruption, this article offers five tips to help you with execution.

10 Barriers to Digital Transformation From an HR Perspective

Today, many companies struggle to keep up with technological innovation. However, in this article, author Barry Lawrence takes a closer look at what surveyed CEOs feel are the top 10 barriers faced by businesses during digital transformation and he believes that HR can help with every one of them.

‘Digital Transformation’ Is a Misnomer

Gerald C Kane has been studying digital transformation and has come to the conclusion that it’s actually not about technology, but about how technology is changing business conditions. This, in turn has changed customer, partner and employee expectations. Fascinating read!

Your Fast Follower Strategy is Riskier Than You Realize

Some businesses believe that when it comes to innovation, the fast follower method is best – but it must be executed correctly. JP Nicols has written a great article which outlines the steps required to achieve success with this approach:

  • having a solid strategy in place,
  • understanding whether innovation comes with exaggerated expectations (hype) or if it has value that will stay with consumers,
  • knowing how much risk company leaders are willing to take, and their methods for establishing next steps.

A CEO’s Guide to Leading Digital Transformation

The role of corporate leaders has become increasingly exaggerated in the wake of digital transformation. In order to succeed, CEOs must be able to keep up with innovation, disruption and rapid change. Authors at the Boston Consulting Group have provided five rules for CEOs to follow in dealing with digital transformation.