Whether you have already chosen Adobe as your enterprise marketing platform, or are currently evaluating other options such as Salesforce, Oracle, or IBM, it’s vital to understand how well-positioned you are to succeed at transforming your organization’s content strategy.
The benefits of transforming how you produce and distribute content in your organization are many:
- new customer acquisition,
- organic growth of your existing customer base,
- new product launch awareness,
- higher search result rankings (SEO),
- increased earned media,
- increased marketing team efficiency, and more.
Above all, the opportunity is to create a best-in-class experience for key stakeholders, including customers, employees and target markets.
Choice and access to content is greater than ever. Getting your message through is harder than ever and requires mastery of several key areas:
While technology is often the most tangible and high profile element contributing to your success, it is usually not the greatest challenge facing a digital transformation project. Everything on the technology side can go perfectly and efforts can still fail due to your organization’s inability to plan for and execute change.
We have developed a self-assessment tool to help executives assess readiness for digital transformation and to aid in building a strategy and implementation plan for achieving success.
In our experience, success is based on seven key areas: Strategy, Leadership, Change Management, Organizational Alignment, Business Alignment, Technology Alignment, and Risk and Security. So, we’ve developed 21 questions, 3 in each area, to focus you in on how ready you are to succeed.
No organization is ever fully ready for the digital transformation journey right out of the gate – nor should that be expected. Tireless energy is required to manage and improve capabilities on many fronts. So, don’t worry if, after completing this assessment, you end up on the low end of the spectrum. All the better to gain insight and plan now to address the issues in advance. The journey itself also helps drive actions and learnings that close the gaps and build the capabilities needed for success.
Download this self-assessment if you want to:
- Identify pain points and vulnerabilities that will help you success on your digital transformation journey.
- Evaluate how well the platform competitors deal with these challenge areas.
- Avoid surprises that can undermine your success.