Digital transformation is a buzzword familiar to many. It signifies a process that is underway in many industries today, digitalizing traditional business processes to take advantage of emerging technologies such as cloud computing, machine learning, and process...
As digital technologies continue to transform entire industries, many organizations are going through large-scale change projects to keep with competitors and digital trends. In a previous post, we asked experts how to get started with digital transformation. But it...
Are you in the early stages of undertaking transformative change with your organization? Change can be both exciting and intimidating, depending on your level of preparedness. This is true whether you are adopting an all-in-one experience management system like Adobe...
Whether you have already chosen Adobe as your enterprise marketing platform, or are currently evaluating other options such as Salesforce, Oracle, or IBM, it’s vital to understand how well-positioned you are to succeed at transforming your organization’s content...
In a previous post, I drew your attention to 5 articles I consider ‘must read’ for anyone interested in digital transformation. In a similar vein, the articles in this post are centered around corporate innovation, i.e. the intrapreneurship that happens in large...
