NetEffect Logo
Categories
Change Management

How do you know your organization is ready for digital transformation?

As digital technologies continue to transform entire industries, many organizations are going through large-scale change projects to keep with competitors and digital trends. In a previous post, we asked experts how to get started with digital transformation. But it begs the question: how do you know if your organization is ready for digital transformation in the first place?

Instead of simply giving you our own opinion, we reached out to leading digital transformation experts to give you a compilation of the best thoughts across the field. Specifically, we asked these influencers:

What is the most important success factor in any digital transformation?

Be warned, some of their forward-thinking answers may surprise you!


Dion Hinchcliffe, VP and Principal Analyst, Constellation Research

“For a digital transformation to succeed, it must successfully combine and sustain tech change with human change. It’s not enough to seek to remake one’s digital capabilities if you don’t have the people with the talent, mindset, skills, and ability to execute. A digital culture and true freedom to innovate are just as vital as adopting new technology.”

Dion on LinkedIn | @dhinchcliffe on Twitter


Ronald van Loon, Director, Advertisement

“Digital transformation requires agile, customer-centric teams that can easily adapt to the ever changing state of client demands, as well as a solid, end-to-end enterprise data management platform that can help businesses prepare for intelligent capabilities. Combined, they form the backbone for establishing a digital businesses, that can adapt to the ever fluctuating state of technology in a modern world.”

Ronald on LinkedIn | @Ronald_vanLoon on Twitter


Tamara McCleary, CEO, Thulium

“The most important success factor in any digital transformation is people. It’s the culture of an organization that either speeds along or completely stalls digital transformation. Focusing on the culture, the human beings tasked with transformation is the most important success factor.”

Tamara on LinkedIn | @TamaraMcCleary on Twitter


Mike Quindazzi, Managing Director, PwC

“Digital transformation isn’t just about new technologies – it’s about what the technologies can enable humans to accomplish. It involves new business models that solve complex problems, create distinctive customer experiences and accelerate the workforce’s ability to create a competitive advantage.”

Mike on LinkedIn | @MikeQuindazzi on Twitter


Theo Lau, Speaker, Writer, Startup Advisor Founder, Unconventional Ventures

“Having a clearly defined vision of where the company should and needs to be is, in my opinion, the most critical success factor in any digital transformation project. This will help drive the ‘how’ towards the end state, and obtain buy-in for the ‘why’.’”

Theo on LinkedIn | @psb_dc on Twitter


Jim Marous, Co-Publisher, The Financial Brand

“Digital transformation is not about converting paper to PDFs. It is about rethinking underlying processes to take advantage of the benefits of data, advanced analytics and digital technology for a better end result. By starting from the inside-out, costs can be reduced, revenues can be increased, security can be enhanced, errors can be reduced and customer experiences can be improved.”

Jim on LinkedIn | @JimMarous on Twitter


Alvin Foo, Managing Director, Reprise Digital

“Successful digital transformation for any organization starts from the top! The leadership team must be clear with what they want to achieve before the mission can be driven down. The transformation process should be aligned with the customer needs, wants and priorities with digital at the core.”

Alvin on LinkedIn | @alvinfoo on Twitter


Danielle Guzman, Global Head of Social Media & Distributed Content, Mercer

“Culture is the most important factor in digital transformation. It is much more important than technology. Having a strong set of shared values and beliefs that drive a change in behaviors will enable an organization to get through the most challenging hurdles along the way. Ultimately, success comes through a both a top-down and a bottom-up approach.”

Danielle on LinkedIn | @guzmand on Twitter


Chris Becker, CEO at NetEffect


“To maximize your success in digital transformation, you must ensure you have a clear and measurable understanding of your objectives at the top, including the commitment to see the efforts through in the face of obstacles, delays and adversity. This isn’t easy and it takes time. Assess the organization and people side of the transformation – how talent needs, gaps, roles, and skills will change – and most importantly, do not procrastinate on starting this part of the journey.”

Chris on LinkedIn | @beckercs on Twitter


Andreas Staub, Managing Partner at FehrAdvice & Partners AG

“In a word, culture. Digital transformation is successful or fails with human behavior. I love the quote by Clay Shirky: ‘Revolution doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors.’ Therefore, I’m convinced that culture is the most essential success factor and we have a lot of empirical evidence from projects with banks and insurance companies in Switzerland.”

Andreas on LinkedIn | @andi_staub on Twitter


Michael Krigsman, Industry Analyst

“Digital transformation is about people, not technology. Establishing the right culture, mindset, goals, and metrics is, therefore, a key success factor for any program of digital transformation. Of course,  factors related to people are the hardest to change and demand real attention from senior leaders.”

Michael on LinkedIn | @mkrigsman on Twitter | Website


Tiffani Bova, Growth & Innovation Evangelist


“Digital is about technology. Transformation is about people and motivating teams to change their mindset.”

Tiffani on LinkedIn | @Tiffani_Bova on Twitter


In today’s world, the need to transform your business and embrace digital technology is recognized across almost every industry. However, a real challenge for many organizations is ensuring that the investment of time and energy, which is often heavy, is well spent.  

While no organization can ever be completely ready for a digital transformation, there is a lot you should be doing before the project starts to ensure its success. To help, we created a short, 3-5 minute self-evaluation to help you assess your readiness for success with your project.

Download this self-assessment if you want to:

  1. Identify pain points and vulnerabilities that will help you succeed in your digital transformation journey.
  2. Evaluate how well the platform competitors deal with these challenge areas.
  3. Avoid surprises that can undermine your success.
Categories
Change Management Digital Transformation Disruption Organizational Design Technology

Top Reads: 7 Self-Assessment Areas for Digital Transformation and AEM Readiness

Are you in the early stages of undertaking transformative change with your organization? Change can be both exciting and intimidating, depending on your level of preparedness. This is true whether you are adopting an all-in-one experience management system like Adobe Experience Manager or even digitizing paper processes. To help with your preparation, we’ve compiled a fantastic collection of articles in the areas we believe are most critical to a successful transformation.

Strategy

Successfully implementing a large-scale project requires a deep understanding of your ultimate goal and the strategy that will get you there. You must have a clear vision of success, objectives that tie into your overall business objectives, and a realistic understanding of what can be reasonably achieved.

Leadership commitment

No major transformation is a one-person job. Do you know who your key stakeholders are, and are they engaged and committed to the success of the project? Is your project a priority at the highest level of the organization? Do your executives have the skills to lead the company through the change?

Change management

As we’ve said before, change is hard. There’s simply no getting around it. But being realistic about the magnitude of the change and communicating effectively with your team can go long way toward easing the growing pains you are bound to experience.

Organizational alignment

When you think about your organization as a whole, how would you rate its capacity for change? Large-scale projects require an enormous amount of bandwidth, and the attention and coordination of business units across the enterprise. Having the right culture is an important and often overlooked factor.

Business alignment

An effective digital transformation isn’t simply doing things differently; it can fundamentally change the nature of the business itself. When you assess and redesign your business processes, it can call into question some ‘sacred truths’ about your business and operating models, and force you to redefine what it means to deliver value to your customers.

Technology alignment

Perhaps the most exciting aspect of digital transformation is the promise of new capabilities provided by technology. Even skilled IT teams can be pushed to their limit in adopting new tech. It’s important to recognize when outside expertise is needed, and be open to it. CIOs and other tech leaders will need to be both flexible and disciplined to make the project a success.

Risk and security

Nearly any big change comes with some kind of risk. The important thing is being aware of the risks involved and doing what you can to mitigate them. Maintaining the security and integrity of your data has to be a primary concern.

We hope you’ve found the articles above helpful in preparing you for the change you are about to undertake. Ready to assess just how prepared you are?

Download our 21-point readiness assessment here.

Categories
Change Management

Are you ready to succeed in digital transformation of your business?

Whether you have already chosen Adobe as your enterprise marketing platform, or are currently evaluating other options such as Salesforce, Oracle, or IBM, it’s vital to understand how well-positioned you are to succeed at transforming your organization’s content strategy.

The benefits of transforming how you produce and distribute content in your organization are many:

  • new customer acquisition,
  • organic growth of your existing customer base,
  • new product launch awareness,
  • higher search result rankings (SEO),
  • increased earned media,
  • increased marketing team efficiency, and more.

Above all, the opportunity is to create a best-in-class experience for key stakeholders, including customers, employees and target markets.

Choice and access to content is greater than ever. Getting your message through is harder than ever and requires mastery of several key areas:

While technology is often the most tangible and high profile element contributing to your success, it is usually not the greatest challenge facing a digital transformation project. Everything on the technology side can go perfectly and efforts can still fail due to your organization’s inability to plan for and execute change.

We have developed a self-assessment tool to help executives assess readiness for digital transformation and to aid in building a strategy and implementation plan for achieving success.

In our experience, success is based on seven key areas: Strategy, Leadership, Change Management, Organizational Alignment, Business Alignment, Technology Alignment, and Risk and Security. So, we’ve developed 21 questions, 3 in each area, to focus you in on how ready you are to succeed.

No organization is ever fully ready for the digital transformation journey right out of the gate – nor should that be expected. Tireless energy is required to manage and improve capabilities on many fronts. So, don’t worry if, after completing this assessment, you end up on the low end of the spectrum. All the better to gain insight and plan now to address the issues in advance. The journey itself also helps drive actions and learnings that close the gaps and build the capabilities needed for success.

Download this self-assessment if you want to:

  1. Identify pain points and vulnerabilities that will help you success on your digital transformation journey.
  2. Evaluate how well the platform competitors deal with these challenge areas.
  3. Avoid surprises that can undermine your success.
Categories
Change Management Disruption Technology

Corporate Innovation: 5 Must-Read Articles

In a previous post, I drew your attention to 5 articles I consider ‘must read’ for anyone interested in digital transformation. In a similar vein, the articles in this post are centered around corporate innovation, i.e. the intrapreneurship that happens in large companies, allowing them to evolve and grow like startups. Below are some recent articles on the topic of corporate innovation that I highly suggest you check out.

PS: interested in keeping up to date via Twitter? Subscribe to our Corporate Innovation Twitter list for thought leaders to follow.

The Business Case Alternative: How to Support Disruptive Innovation at a Large Company

What’s keeping large companies from innovating? After all, they have more resources than most startups can even dream of, and yet they struggle to launch and sustain novel, game-changing projects. As Steve Glaveski points out in this piece, many large firms use metrics that work well for traditional projects, but fail to adequately measure new and innovative ones. He goes on to explain how disruptive ideas differ from incremental improvements, and how big companies can allocate resources to help them flourish. Read more

Confessions of a change agent: How I get Fortune 500 companies out of their ruts

Every company gets ‘stuck’ at some point or another. Even large, successful ones. In this (massive) article for GrowthLab, change agent Thomas Cornwall explains how he helps established companies break out of their ruts and build fresh momentum. It’s a longer read, but absolutely worth it. Read more

Five Principles for Building Corporate Innovation Ecosystems

Tendayi Viki, author of The Corporate Startup, argues that established companies should not try to behave like brand new startups. Instead, they need to create innovation ecosystems, recognizing different areas of the business as distinct business entities, each at a different level of maturity.

“[Established companies] have to be clear that they are not simply searching for cool new ideas. It is the combination of cool new ideas and profitable business models that defines successful innovation.”

In this article, Viki summarizes the five principles from his book that established companies can use to build their innovation ecosystems. Read more

Why Cross-Functional Teams Fail, and How Solver-Teams Sail!

If you’ve ever run a ‘cross-functional’ team project, you know how difficult it can be to get people from different departments to work together to a shared outcome. In this piece by Ajay Shrivastava, he explains how ‘Solver’ teams differ from cross-functional ones, and how you can align those teams within your organization. Read more

10 Powerful Innovation Principles for Market Disruption

These days, companies must innovate if they want to survive. In every industry you can think of, startups in hyper-growth mode are nipping at the heels of incumbents – if not challenging them outright. So how can companies learn to innovate, in order to compete? As Marc Foglino says of this post, “Innovation is hard, but these ten innovation principles might help you to improve your chances of success.” Read more

Categories
Change Management Disruption Technology

How to Get Started with Digital Transformation

We recently published a list of top digital transformation influencers to follow on Twitter. Given the popularity of the post, we reached out to four of the influencers on the list – Kirk Borne, Michael Krigsman, Dion Hinchcliffe and Ronald van Loon – to gain actionable insights into the process of digitally transforming businesses and organizations.

Specifically, we asked them:

What advice would you give to companies and individuals who are interested in pursuing digital transformation, but don’t know where to start?

Here is what they told us.

Three steps to self disruption

Digital transformation is a comfortable way of describing the 4th Industrial Revolution, which corresponds to the current emergent fusion of cyber, physical, and human systems. Any revolution is disruptive. So, think about digital disruption if you are planning to start on this path.

First, you must realize that the pursuit of digital transformation requires changes in mindset, in culture, in strategy, and in your talent model. It doesn’t necessarily require a change in your business goals — after all, your unique contribution in the marketplace should be enhanced and transformed, not necessarily tossed out entirely, unless you are starting an entirely new line of data-informed services and digital products. Digital transformation therefore represents a new (transformative) way of doing things, not simply a new thing to do.

Second, after this realization that you are attempting to surf the wave of a new revolution, then comes the assessment of what are your sources and types of digital signals (data emanating from your customers, your suppliers, your employees, your services, and your products)? Those digital assets are the fuel to bring about your digital transformation. So, what are these digital assets fueling?

They are the fuel for your third step in the digital transformation journey, which is to achieve the business goals that are powered by your digital assets and data products. So, ask yourself what are you focusing on: discovery (e.g., customer segments, emerging trends, fraud, new markets), prediction (predictive analytics), optimization (prescriptive analytics), and/or (my favorite) generating new questions and identifying new context to inform the next best action for your business (cognitive analytics)? Considering that you are seeking to play a part in a major revolution, you should buckle up for some rapid accelerations, re-directions, and new opportunities to enrich your digital transformation journey. 

Kirk D Borne

Dr. Kirk Borne
Principal Data Scientist and Executive Adviser, Booz Allen Hamilton
Twitter
LinkedIn
Corporate


Don’t try to boil the ocean

Digital transformation is a simple and convenient buzzword that often masks the broad, organizational reach associated with genuine evolution and change. The transformation journey must begin with a clear understanding of why we need to change.

Consider questions such as:

  • Is our business model durable?
  • What’s happening in the competitive environment?
  • Have our customers’ expectations of us evolved over time?
  • Is our technology up to date?
  • Do we have the skills necessary to compete in the future?
  • Has our supply chain adapted to the changing environment?

These questions quickly shed light on how far-reaching are the implications of digital transformation. It’s not just about making our website better or becoming more proficient on social media. Genuine digital transformation looks at fundamental questions of business model, revenue streams, and our relationship to customers.

So, consider these questions and conduct an impartial evaluation of where your organization stands in relation to all these core issues. Don’t try to boil the ocean and undertake massive change all at once. Instead, form a team to look at one part of the business and start there.

Consider, for example, how technology can improve customer relationships across your organization or in one division or even department. Then, examine how you can become more responsive to customer needs and implement a pilot project. As with any change, start small and seek quick wins. As leadership develops the strategy, be sure to gain buy-in from everyone involved.

It’s not always easy but it is necessary, and the results will pay off over time as you become more competitive and customers sing your praises and become brand advocates!

Michael Krigsman

Michael Krigsman
Industry analyst, CXOTALK host
Twitter
LinkedIn
Corporate


Digital transformation is a team sport

When starting out on the journey of digital transformation, there’s often a worry about determining the best place to start. Certainly, there are some things that are foundational, such as having a master plan for data management and opening up existing systems better so they can be remixed and integrated into new digital experiences.

But the good news is that digital transformation is a team sport, and so everyone must be enabled to help make the changes required to modernize and rethink the business in digital terms. By tapping into change agents within the organization, leaders can unleash a scalable force for transformation that will create change locally, and if coordinated well, that also fits into the overall strategy.

In this way, organizations can insource the objective of finding good starting points, and better meet the challenge of digital change in terms of assembling the necessary breadth and depth of minds, talent, and resources.

Dion Hinchecliffe

Dion Hinchcliffe
VP and Principal Analyst, Constellation Research Inc.
Twitter
LinkedIn
Corporate


Move toward data-driven decisions

Businesses need to be able to make live, data-driven decisions through the development of a real-time, modern data and analytics environment. By updating systems and technologies, you can use analytics to better understand your business’s data and share information between teams and departments.

Businesses that want to pursue digital transformation need to get rid of silos that hinder collaboration and effective sharing of data based insights. They must implement digital capabilities within their organization and adapt their infrastructure to effectively accommodate digital transformation. You have to work towards digital maturity, moving from an information foundation to automated, cognitive interaction.

Organizations should start by improving one important customer journey with two to three data sources. Split data collection and application, and start implementing an agile, multi-disciplinary team with the right processes and technologies to create an organizational foundation that supports a digital core. You need a modern infrastructure that’s able to collect data, manage data security, governance, quality, processes, and storage. This gives you the ability to gain insights to look back at historical data, predict in real-time, and define actions live, moving step by step from Descriptive Analytics to Cognitive Analytics.

Ronald Van Loon

Ronald Van Loon
Director, Adversitement
Twitter
LinkedIn
Corporate

Categories
Change Management Disruption Technology

5 Must-read Articles that will Change How You Think of Digital Transformation

Business leaders today face challenges far beyond what their predecessors could have imagined. Industry-wide shifts happen faster than ever, with technology lowering barriers to entry and new competitors being created every day. As such, you need to continuously balance the risks of leading against the risks of following, and falling behind.

But there are some absolutes. Execution remains critically important; human capital, rather than tech, is still the main driver of success.

If you’ve read some of my other posts on the topic, you’ll know I firmly believe that digital change (i.e. self-disruption) is really about organizational change. It’s about leading a group of people to understand the reason for the change, adopt is as their own, and cooperate to make it happen.

Of course, it doesn’t help that “digital transformation” means different things to different people. The terminology itself can be misleading. That said, there are some fascinating perspectives out there, worthy of the attention of anyone seeking to enact change from within their organization. In this post, I’ve compiled a handful of insightful articles on the topic of digital transformation.

Digital Transformation: 5 Essential Elements of Superb Execution

McKinsey performed a statistical analysis on the importance of strong execution during the digital era. If you would like to separate your company from the rest and be among the 50% of businesses that survive digital disruption, this article offers five tips to help you with execution.

10 Barriers to Digital Transformation From an HR Perspective

Today, many companies struggle to keep up with technological innovation. However, in this article, author Barry Lawrence takes a closer look at what surveyed CEOs feel are the top 10 barriers faced by businesses during digital transformation and he believes that HR can help with every one of them.

‘Digital Transformation’ Is a Misnomer

Gerald C Kane has been studying digital transformation and has come to the conclusion that it’s actually not about technology, but about how technology is changing business conditions. This, in turn has changed customer, partner and employee expectations. Fascinating read!

Your Fast Follower Strategy is Riskier Than You Realize

Some businesses believe that when it comes to innovation, the fast follower method is best – but it must be executed correctly. JP Nicols has written a great article which outlines the steps required to achieve success with this approach:

  • having a solid strategy in place,
  • understanding whether innovation comes with exaggerated expectations (hype) or if it has value that will stay with consumers,
  • knowing how much risk company leaders are willing to take, and their methods for establishing next steps.

A CEO’s Guide to Leading Digital Transformation

The role of corporate leaders has become increasingly exaggerated in the wake of digital transformation. In order to succeed, CEOs must be able to keep up with innovation, disruption and rapid change. Authors at the Boston Consulting Group have provided five rules for CEOs to follow in dealing with digital transformation.

Categories
Disruption

Digital Transformation: Who to follow on Twitter

For most business leaders, a major concern is the emergence of disruptive digital challengers to established business models. With the accelerated speed at which technology is developing, staying current and up-to-date is a challenge. For these reasons, we’ve pulled together this list of online influencers who are actively engaged in writing about and sharing relevant information about digital transformation across a variety of industries.

Tim O’Reilly | oreilly.com/ideas | @timoreilly

Tim O’Reilly is the founder, CEO, and Chairman of O’Reilly Media, and a partner at early stage venture firm O’Reilly AlphaTech Ventures (OATV). O’Reilly is a thought leader with a history of driving conversations that have reshaped the computer industry around topics such as open source software, web 2.0, government as a platform and “the WTF economy.”

Ray Wang | blog.softwareinsider.org | @rwang0

Ray Wang is the Founder and Chairman of Constellation Research, Inc. He’s the author of Disrupting Digital Business, published by Harvard Business Review Press, and the popular business strategy and technology blog, A Software Insider’s Point of View. He has held executive roles in product, marketing, strategy, and consulting at a variety of companies.

Kirk D Borne | linkedin.com/in/kirkdborne | @KirkDBorne

Kirk Borne is Principal Data Scientist within Booz Allen Hamilton’s Strategic Innovation Group (SIG). In this role, Borne is responsible for advancing data science techniques and delivering cutting-edge capabilities to the firm’s clients across disciplines. He’s a top influencer on topics such as big data, machine learning and IoT.

Dion Hinchcliffe | dionhinchcliffe.com | @dhinchcliffe

Recognized business strategist and transformation consultant, Dion Hinchcliffe is widely regarded as an influential figure in social business, digital strategy, and enterprise IT. Hinchcliffe is currently Chief Strategy Officer at 7Summits and is an industry expert on the topics of digital transformation, social collaboration and next-generation enterprises. He is co-author of Web 2.0 Architectures (O’Reilly), as well as Social Business by Design (John Wiley & Sons, 2012).

Ronald Van Loon | linkedin.com | @Ronald_vanLoon

Ronald Van Loon is Director of Adversitement, a digital consulting firm specializing in Big Data implementations for leading businesses. He is a recognized thought leader and innovator in the field of digital transformation. He maintains an active blog and Twitter presence and is the owner of a Big Data discussion group on LinkedIn with approximately 7,000 members.

Doug Laney | blogs.gartner.com/doug-laney | @Doug_Laney

Doug Laney is a research analyst with Gartner. He advises clients on data and analytics strategy, information innovation, and infonomics (measuring, managing and monetizing information as an actual corporate asset).

Tamara McCleary | tamaramccleary.com | @TamaraMcCleary

Tamara is an internationally-recognized expert on branding, influence, and social business, and the Founder and CEO of Thulium, a brand amplification company. As a keynote speaker, Tamara presents on topics at the intersection of marketing and technology; MarTech, Influencer Marketing in B2B & Enterprise, Social Media Account-Based Marketing, Marketing to Women in the B2C Retail Space, Generational Marketing, Marketing to Millennials, Gender Marketing, Personal Brand, Social Influence & Thought Leadership, Employee Advocacy & Engagement, Women’s Leadership.

Don Tapscott | dontapscott.com | @dtapscott

Don Tapscott has been at the forefront of the digital economy for over three decades. He’s the author of 15 books, including Paradigm Shift, The Digital Economy, Wikinomics: How Mass Collaboration Changes Everything and, most recently, co-authored with his son Alexander, Blockchain Revolution: How the Technology Underlying Bitcoin is Changing Business, Money and the World. Whatever is happening in technology and digital transformation, you can be sure that Tapscott will be talking about it before most others.

Daniel Newman | danielnewmanspeaks.com | @danielnewmanUV

Daniel Newman is an entrepreneur, keynote speaker, contributor to many popular media outlets, and adjunct professor. He has is the author of 5 Amazon Best Selling Books, including: Building Dragons: Digital Transformation in the Experience Economy, The Ultimate Field Guide to Digital Program Management, Evolve: Marketing as we know it is Doomed, The Millennial CEO, and The New Rules of Customer Engagement.

Charlene Li | charleneli.com | @charleneli

Charlene Li is a Principal Analyst at Altimeter and has published three major books including the New York Times bestseller, Open Leadership. Her newest book, The Engaged Leader, was published in March 2015. She is one of the foremost experts on business strategy and disruptive technology, and a sought-after speaker and advisor to many top global companies.

Shelley Kramer | v3b.com | @ShellyKramer

Shelly Kramer, co-founder of V3*Broadsuite, has over 20 years of experience in marketing veteran. As a brand strategist delivering integrated marketing solutions in both the B2B and B2C space, she helps businesses leverage the web for growth and profitability. She’s an expert at multi-channel marketing, content strategy and execution, and connecting social media to business initiatives.

Michael Krigsman | cxotalk.com/episodes | @mkrigsman

Michael Krigsman is an internationally-recognized industry analyst and host of CXOTALK. He has written over 1,000 articles on topics related to innovation as a columnist for ZDNet, particularly around digital transformation and leadership. His work is frequently referenced in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. Michael has been quoted in roughly 50 books, published in the Wall Street Journal, and is syndicated on important technology websites.

Gloria Lombardi | marginalia.online | @LOMBARDI_GLORIA

Gloria Lombardi is an author, journalist, publisher, and founder of MARGINALIA, a magazine about the future of work. She is primarily interested in innovation, internal communications, digital transformation, tech, and publishing.

Oliver Bussmann | bussmannadvisory.com | @obussmann

Oliver Bussmann has over 25 years’ experience as a leader in major global organizations, in a wide range of high-tech and financial services sectors spanning diverse geographies. As founder of Bussmann Advisory, he focuses on consulting, coaching and thought leadership services in the areas of digital transformation, innovation and business model re-creation.

Mike Quindazzi | linkedin.com/in/MikeQuindazzi | @MikeQuindazzi

Mike Quindazzi serves as Business Development Leader and Management Consultant at PwC. At PwC, he leads global companies on strategy and transformational initiatives. Specifically, he finds and builds competitive advantages via global expansion, accelerating digital tech (DX), improving customer experience (CX), transforming organizations, and implementing complex systems (HR/ERP).