Digital Analyst

Summary Description: We are looking for a Digital Analytics Analyst with a broad knowledge of the digital marketing analytics space from current industry trends to technical expertise, including how to build and customize analytics and tag management implementations for sites and mobile applications.

Role and Responsibilities:

• Hands on with designing digital solutions leveraging Adobe Analytics
• Hands on experience with tracking visitor behavior using Adobe Launch or DTM
• Good understanding of scripting i.e. JavaScript, jQuery and core HTML/CSS concepts
• Experience with working on data layers and its creation/maintenance
• Hands on experience in maneuvering Reports and Analytics (R&A), Analysis Workspace, Segments, Calculated Metrics, Virtual Report Suites (VRS), Dashboards, Ad Hoc Analysis, Data Warehouse, Activity Map, Report Builder, Classification Importer and Rule Builder, Data Connectors, Data Feeds, Data Sources and administering Report Suites
• Profound confrontation in web analytics implementation and reporting along with analysis and optimization of websites/apps – improving design and process flows to maximize conversions including search engine optimization and search engine marketing to drive traffic for desired terms
• Measuring online exposure, reach and conversion through Processing Rules, Marketing Channel Orchestration, Organic and Paid third-party tags and third-party integrations
• Exposure to Adobe Target tests and personalization along with the audience building
• Good to have – Understanding of Adobe Audience Manager coupled with CDP concepts

Qualifications and Requirements:

• Education/Certification Level:
• Bachelor’s in computer science, marketing or Business Administration or equivalent
• IIBA Certified preferred, but not required

Skills Level:

• Digital Marketing Analytics: 4 years (preferred)
• Adobe Analytics: 4 years (preferred)
• Working with data and SQL: 4 years (preferred)

Job Types: Full-time, Fixed term contract

Schedule:

• 8 hour shift

COVID-19 considerations:
We follow the Ontario COVID-19 guidelines for safety measures.

Ability to commute/relocate:

• Mississauga, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• Adobe Analytics: 2 years (required)

Application deadline: 2022-09-30
Expected start date: 2022-09-20