Adobe Analytics Specialist

Summary
We are looking for an Adobe Analytics specialist with a broad knowledge of the digital marketing analytics space from current industry trends to technical expertise, including how to build and customize analytics and tag management implementations for sites and mobile applications.

Responsibilities and Requirements

• Analyze highly complex business requirements; generate technical specifications to design or redesign complex software components and applications
• Act as an expert technical resource for modeling, simulation and analysis efforts
• Must be proficient with Adobe marketing platform (Adobe Analytics, Tag management -Adobe Launch, Adobe Target, Adobe Experience Manager, etc.)
• Solid experience with on-site/app multivariate, A/B and optimization methodologies
• Advanced data analytics (SQL, Python, etc.) knowledge and skills will be optional plus
• Comfortable with analysis using session replay, heat map and voice of customer data
• Leverage industry best practices to design, test, implement and support a solution
• Assure quality security and compliance requirements are met for supported area
• Be flexible and thrive in an evolving environment
• Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
• Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
• Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
• Create dashboards using Adobe Analytics
• Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
• Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
• Identify patterns and trends in marketing results and online activity and report on findings
• Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
• Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
• Familiarity with tag audit tools like ObservePoint and Tag Inspector
• Identify bugs and erroneous analytics tags and provide solutions to development team
• Work with Digital Channels to advise on our continually evolving digital strategy
• Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Data Strategist – Adobe Analytics – Mandatory Skills

• 2+ years strong understanding of all of the following: HTML, CSS and JavaScript
• 2+ years: Expertise in Adobe Analytics implementation using Adobe Launch
• 2+ years: in configuring web and mobile analytics for multiple clients

Other Skills

• Experience with visualization techniques for data analysis and presentation
• Expertise in creating dashboards in Adobe Analytics and transforming data from multiple sources
• Experience integrating web analytics platforms with CRM systems
• Experience presenting reports and strategic recommendations to clients
• Excellent written and verbal communication skills
• Ability to handle multiple projects simultaneously
• Proven ability to work independently and with other groups in a professional and productive manner
• Demonstrated ability to work within extremely tight deadlines
• Excellent analytical, logical, and organizational skills
• Bachelor’s degree in a technical field such as computer science, computer engineering or related field required
• Experience with Adobe Experience Manager an asset

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Salary: From $70,000.00 per year

Benefits:

• Extended health care

Schedule:

• 8 hour shift

Experience:

• Adobe Analytics: 2 years (required)