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A global professional services firm had a problem. Their digital footprint had become a tangle of 180+ country sites, each managed independently, each drifting further from the brand. They needed one platform that could handle it all. With Adobe Experience Manager, they built a centralized system that made publishing faster, governance stronger, and brand consistency real across every market.
Every global brand reaches a point when its digital presence becomes too extensive to manage effectively. For this professional services firm, that moment came when more than 150 countries were publishing content independently. Each had its own site, design system, and governance model. The result felt like 180 different brands under one roof.
The content teams were buried in manual work. Updating a single piece of content involved dozens of versions, hundreds of approvals, and a lack of shared visibility. The global marketing office knew that brand consistency and customer experience were slipping away.
The firm needed a single experience platform to build something more efficient and easier to manage. This solution needed to serve every region, manage governance, and still allow local teams to publish with freedom.
That’s when NetEffect was brought in to architect a solution around Adobe Experience Manager (AEM).
AEM was chosen for its flexibility, scalability, and strength in content governance. The engagement evolved into a comprehensive digital transformation, driven by AEM Sites and AEM Guides.
The client had already spoken with several prominent consulting firms, but those proposals came with large teams, long timelines, and heavy cost structures. They needed a partner that could move fast and work lean without sacrificing quality.
NetEffect stood out because it took a fresh approach. The team didn’t lead with slide decks or endless discovery phases. They led with working prototypes. Within the first few weeks, NetEffect’s team showed live components, automated workflows, and a clear plan for how AEM could scale globally.
Their delivery model emphasized speed, agility, and measurable value. They embedded directly with the client’s content and marketing teams, building while transferring knowledge. Instead of adding layers of management, NetEffect created momentum. Their approach was pragmatic, transparent, and significantly more cost-efficient than traditional enterprise vendors.
That combination of speed, structure, and partnership convinced the client that NetEffect was the right choice.
The program began with one principle: build once, reuse everywhere.
NetEffect implemented a centralized, multi-tenant AEM platform designed to host hundreds of country and service-line sites. The foundation included:
What emerged was a global content engine. Authors could now publish to multiple channels at once, confident that every asset met brand, accessibility, and compliance standards.
The impact was immediate and measurable:
What used to take weeks now took days. Local teams could adapt global content in minutes, while leadership finally had complete insight into what was published and how it performed.
The transformation wasn’t just technical. It reshaped how the firm worked. AEM and AEM Guides didn’t replace local creativity; they amplified it. Teams gained the structure they needed to collaborate, the freedom to tailor messages for their audiences, and the insight to measure what mattered.
Global alignment used to be an out-of-reach aspiration. Now, it’s an everyday reality.
NetEffect helps global brands scale AEM, speed up publishing, and unify experiences across markets. Let’s talk about what’s possible.
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