User experience and design
User interface and design expertise that engages the business and end users to build simple and compelling product experiences.
Brining a consistent brand and user experience to a decentralized global organization.
Many digital web and mobile projects were underway in dozens of departments worldwide. These were all following their own agendas and lacked a consistent user experience or brand which led to confusion in the marketplace
Provide direct consulting support to focus on strategy articulation, metrics, business case development and content strategy. This provided the framework to drive the technology efforts.
Significant improvement in the innovation factor of the effort. It became a case study for leading edge thinking and how businesses can digitize their services in a large organization.