User experience and design

User experience and design

User interface and design expertise that engages the business and end users to build simple and compelling product experiences.

Case study

Brining a consistent brand and user experience to a decentralized global organization.

Business challenge

Many digital web and mobile projects were underway in dozens of departments worldwide. These were all following their own agendas and lacked a consistent user experience or brand which led to confusion in the marketplace

Approach

Provide direct consulting support to focus on strategy articulation, metrics, business case development and content strategy. This provided the framework to drive the technology efforts.

Result

Significant improvement in the innovation factor of the effort. It became a case study for leading edge thinking and how businesses can digitize their services in a large organization.